In the design phase, we drew from the global design system as we looked to create visual and UX design flows for each of our concepts. Our tried-and-true UX standards were a great jumping off point, and exploring elements like page hierarchy allowed us to amplify the brand throughout the post-purchase experience in a way that could also be customizable at the local level.
Despite differences in products, we were able to unify common user flows, like dashboard, onboarding, policy coverage, notifications, digital surrender, holistic life planner, chatbot, and digital agent. And user testing with 20 customers across Japan and Korea generated insights that helped us refine our designs.
While leveraging MetLife standard user interface elements and existing components, we also found some areas where the design system could flex for certain functionality—like unique onboarding flows for main and sub products, for example. We worked closely with the global team to design and introduce these new components to the global design system, so future teams could incorporate them in their work.