These are the standards and core guidance that we apply to all of the digital design we do. Standards are rules that must be followed; guidance helps in situations where you have more creative freedom. Both allow us to work more efficiently and enhance the customer experiences we deliver.

New to the MetLife Design System?

We’re all accountable for meeting standards and quality of design. Here’s what you need to know before you get started.
Learn More


Our logo, typography, color palette, and more—these are the standards that must be followed, without exception, in all digital communications and experiences.

Core Guidance

From illustration and icons to photography and graphics, here you’ll find guidance on how our foundations can flex to help you push your digital designs.

Brand Guidelines