South Korea

To better connect with customers in Korea, we stretch the global MetLife digital brand in a few different ways. Here you’ll find digital examples and guidance to help you bring communications to life in the Korean market.

Overview

In Korea, the extended MetLife brand should always come across as trustworthy, expert, optimistic, and on my side.

The digital expression of the Korea brand should be rooted in Korean heritage, yet be bold and modern. We introduce a new, bolder color that brings in warmth and vibrancy, and allow our illustrations speak to MetLife’s expertise. Photography should always be optimistic, and portray authentic human connection.

360Health

Included below are examples of how the brand comes to life via 360Health communications. For these moments, we increase the use of the circle motif, reduce the use of the bright yellow, and (when possible) tie our color choices back to the 5 Care Pathway layers of service.

Digital Guidance

Explore these pages for specific guidance on how to use our brand elements in the Korean market.

Social

In social, we keep designs minimal and focused, allowing the key message to be easily understood. While each post is focused, we use a mix of bold color, vertical typography, illustrations and photography across our posts to create a sense of vibrancy and dynamism. When running a promotion, we integrate the promo message directly into the MetLife brand.

Kakao

Phone screen showing branded communication with graphic on Kakao.

Phone screen showing branded communication with photography on Kakao.

Branded Communications

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Branded Communications

Phone screen showing promotion on Kakao.

Phone screen showing promotion with illustration on Kakao.

360Health Promotion

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360Health Promotion

Instagram

Phone screen showing branded communication with illustration and type in Instagram story.

Phone screen showing branded communication with color and type in Instagram story.

Branded Communications

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Branded Communications

Phone screen showing promotion on Instagram.

Phone screen showing promotion with illustration on Instagram story.

Phone screen showing promotion with type and graphic in Instagram story.

Phone screen showing promotion type and graphic in Instagram story.

360Health Promotion

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360Health Promotion

SMS

In text based communications, we are more restrained with our use of brand. We understand that in these moments delivering a higher amount of information is key so we create simple, functional visuals that use just enough branding to be recognizable but never get in the way.

Phone screen showing branded communication with color and type in SMS.

Phone screen showing branded communication with illustration in SMS.

Phone screen showing branded communication with type and color in SMS.

Branded Communications

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Branded Communications

Phone screen showing promotion with illustration in SMS.

Phone screen showing promotion with statistics in SMS.

Phone screen showing promotion type and color in SMS.

360Health Promotion

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360Health Promotion

Website

In more functional moments on the web, we use color and graphics to draw the user’s eye down the page and complement key information with photography and illustration. We’re always intentional with where and how much of the brand is brought in. For example, header moments introduce the brand, so they can be more expressive, whereas input fields are about utility, so the brand should not get in the way of the task a user is looking to accomplish.