South Korea

SOUTH KOREA

Color

Overview

Inspired by the traditional Korean color spectrum Obangsaek, we’ve added Yellow as a warm, vibrant accent color that nods to nature and everyday life.

Guidance

Accessibility

Primary

Our primary color palette features calm and refreshing blues and greens that reflect expertise and trustworthiness. All digital applications should start from a base of white, with blue as the primary color and green used slightly less.

Neutrals

Neutrals are how we always start a layout (almost always on white). Use neutrals as a canvas, and to ground all elements in a clear and legible way.

Secondary

Yellow is introduced as secondary palette color to help create vibrancy. This color should be used sparingly to accent our primary palette.

Yellow

#FFE800

Guidance

Do

Use Yellow to accent our primary palette.

Use Yellow on graphics to help create vibrancy.
A maximum of 1/4 of the page should be Yellow.

Three phone screens showing use of color in Korean digital designs.

Don't

Use secondary colors in large proportions.

Phone screen showing use of a secondary color as a full-bleed background.

Don't

Use secondary colors in any text.

Accessibility

MetLife is committed to designing and developing digital experiences that all our customers are able to use. We stick to contrast ratios that meet WCAG 2.1 (Level AA) standards.

Do

Design using color combinations that meet accessibility standards for contrast.

Use our guide below to help with decisions regarding color combinations with typography. We follow the latest standards from the WCAG (Web Content Accessibility Guidelines).
A contrast ratio of 4.5:1 for normal text below 24 px is required.
A contrast ratio of 3:1 for large text above 18 px and bolded, or 24px or larger for non-bolded text.

Do

Use these color combinations.

Text and background color combination: black text on yellow.

Don't

Use these color combinations.

White on yellow background and yellow text on white background.