SOUTH KOREA
Illustration
Overview
In the Korean market, we let our expressive and functional illustrations communicate our expertise in a warm, approachable way.
Guidance
Our illustrations are an important way that we visualize our stories. Here are some general rules around how to use them successfully in Korea.
Do
Use expressive illustration to create connection.
- Use expressive illustrations to introduce emotional brand moments, mostly on social.
- Use expressive illustrations to introduce a new section or piece of content.
Do
Use functional illustration to help explain subjects.
- Use functional illustrations to explain complex subject matters and always pair them with text to provide better context and understanding.
Don't
- Add colors to the illustrations.
Don't
- Personify objects.
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