JAPAN
Illustration
Overview
Japanese people are used to visual storytelling, especially with characters and illustrations that add warmth and friendliness.
Guidance
Our illustrations are an important way that we visualize our stories. Here are some general rules around how to use them successfully in Japan.
Do
Use expressive illustration to create connection.
- Use expressive illustrations to introduce emotional brand moments, mostly on social.
- Use expressive illustrations to introduce a new section or piece of content.
Do
Use functional illustration to help explain complex topics.
- Use functional illustrations to explain complex or delicate subject matter, and always pair them with text to provide more context.
- Illustrations that personify body parts can help visualize topics that are difficult to talk about, like diseases.
Don't
- Add color to the illustrations themselves.
Don't
- Overdo it with personification. Avoid personifying inanimate objects. Ensure your illustration helps explain a complex or touchy topic in a human way.
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