In Korea, the extended MetLife brand should always come across as trustworthy, expert, optimistic, and on my side.
The digital expression of the Korea brand should be rooted in Korean heritage, yet be bold and modern. We introduce a new, bolder color that brings in warmth and vibrancy, and allow our illustrations speak to MetLife’s expertise. Photography should always be optimistic, and portray authentic human connection.
Included below are examples of how the brand comes to life via 360Health communications. For these moments, we increase the use of the circle motif, reduce the use of the bright yellow, and (when possible) tie our color choices back to the 5 Care Pathway layers of service.